Founders Discuss: “How Are You Really?” With Krissy and Chloe of Sky Ting Yoga

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In this week’s edition of Founders Discuss, Krissy Jones and Chloe Kernaghan of Sky Ting Yoga talk to Leandra about the challenges of running a studio-based fitness brand and how they have been able to quickly and nimbly pivot to keep their business alive.

Leandra Medine Cohen: How are you guys?

Krissy Jones: My back hurts but–

LMC: Alexa!

Chloe Kernaghan: Alexa is talking.

LMC: That was so dramatic. She voluntarily turned on music. But onwards! How are you, really?

CK: I feel we’ve hit a nice enough groove right now with the offerings that we have, and there are sponsorship classes that are coming through, which have been great for us. We’re doing a lot of work on the backend, updating our website, because, of course, once you start to see more people come in, all of a sudden other little things that you didn’t really think about before become problems, and you’re like, “Oh right, this needs to be changed and that needs to be changed.”

In some ways we’re working more than we ever were, and it’s on our computers. Krissy and I used to teach for a good portion of our work week, so it’s a weird, interesting shift in our own work ethics.

LMC: Isn’t it so wild how problems arise no matter how solid the solutions are—life is like a game of whack-a-mole.

KJ: I feel we’re always in a state of, “Oh, when this happens we can chill and work less.” But it’s never been that way. I’m not complaining. We’re both pretty driven, and we’re lucky that we’re even surviving this mess.

CK: And that we have work to do!

KJ: But yeah, I am doing less yoga than ever. My lower back hurts.

LMC: You mentioned finding a groove in your programming. What is some of that programming?

CK: We have our live schedule, which we’re calling Sky Ting Live. It’s the daily live classes that we offer. So once a day, we have a full-length class. Right now we’ve hit the mark of 45 minutes, and it appears to be the sweet spot for home practices. If it’s longer than that, there’s a ton of drop off right around then.

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