Titles: What Makes a Good One

My guest today is Marshall Karp, an award winning former advertising executive, a playwright, a screenwriter, and a novelist. He has also written, produced, and executive produced TV shows for all the major networks. Karp tells us what makes a good title:

1. Short.

That’s my first thought.  Why?  Because your title is not just words.  It’s a major design element on your cover - often even more than the illustration.  And given the space limitations, the designer can do a lot more with one, two, or