A Running List of Fashion Brands Making Donations, Offering Discounts, Trying to Survive Right Now

I Suck at Socializing from Quarantine... Debate: “Do Jeans Actually Suck?”

A Running List of Fashion Brands Making Donations, Offering Discounts, Trying to Survive Right Now

At the intersection of a conflict that finds us wondering how to responsibly support the brands—both big and small—that have often supported us through the philosophical mechanisms of empowerment, expression, community, inspiration, and so forth, resides a gigantic question mark that seems only to get bigger as the weeks proceed, the quarantine persists, and the pandemic grows more catastrophic. The schools of thought tethered to this conflict are many ranging from those that encourage conscious consumption from the small businesses you like (if you can) to those that reinforce the risk at which we put the various hands that must touch the product in order to get it from brand to you.

I don’t know what the correct response is, but I do know that I care to support, sustain (even celebrate) the labels that have been there for me when I’ve needed them. This doesn’t have to mean commerce, as Harling aptly pointed out in an e-mail conversation we recently published, “Small things add up. Engagement/community/awareness is a form of value, even if it’s not as tangible as money in the bank. It still matters, especially because it can have a cumulative effect.” It also does not supersede the urgency with which we can all donate something.

And thus, a good thing, I think, that we can do right now is to make you aware of which brands are doing what to support who (be it an organization or themselves) and how. Below you’ll find a list of designers, which we will be updating in real time, with links to their sites and brief summaries of their efforts. Do with this information whatever you want and above all else, stay safe.

—Leandra

Oh! Before you scroll on: We’re going to be updating this story regularly as more brands do more good things. This post was last updated on Friday 5/1.

Brands contributing to relief efforts

May 1:

Cuyana – For every gift purchased from Mother’s Day Gift Guide through the end of May, the brand is donating 10% of all proceeds to Every Mother Counts. Additionally, Cuyana is donating 100% of proceeds for every Mini Travel Case purchased.

Lapima – 30% of proceeds on sunglasses in their Mother’s Day curation will be donated to NGO Gerando Falcões.

CAMP Collection – For every purchase, CAMP has been donating to people on the frontlines and to essential businesses.

Crown Affair – 10% of all sales will be donated to No Kid Hungry.

Michael Stars – Donated $10,000 from One-Size Tee purchases to One Fair Wage’s Service Workers Emergency Fund and have committed to donate another $10,000 to various organizations. Also producing non-medical masks for healthcare workers to LA Protects and other health clinics. Half of the ~1,000 masks produced a week will be donated to the healthcare workers and half will be sold on the website.

Nili Lotan – Launched Nili Lotan Giving Back which features pieces from previous seasons, discounted at up to 60% off. At the end of the month, they will donate 10% revenue to a charitable organization, changing monthly. The first will be NYU Langone Hospital.

April 24:

Rowing Blazers – Donating 10% of proceeds from all online orders to Direct Relief and offering 10% off with code ‘BRANDSXBETTER’ through May. They are also launching face masks, made from leftover scraps of blazers, suiting, and shirt fabric. A handful of masks will be directly donated to workers at NYC’s Food Bank, and the rest are available on the site now, either to purchase or donate.

KES NYC – For every mask purchased by a customer, KES is meeting that with a 1+1 match in mask donations. The masks are available for purchase online. The first 500 of these masks were donated to Montefiore Medical Center in New York and the next 20,000 cotton and silk masks will be donated to medical centers and organizations providing aid to homeless New Yorkers.

Prabal Gurung – Donating 3M manufactured N95 respirator masks to New York hospitals and frontline medical workers in partnership with The COVID Foundation. Plus, the option to donate on their site here.

Polkadot England – A portion of all sales will be donated to the CDC’s Emergency Response Fund.

Daphne Wilde – 10% of all sales will be donated to the International Rescue Committee’s Emergency Fund through April.

PatBO – 20% off all online sales with code ‘PATBOLOVESYOU’ through April 30. 10% of all online sales will benefit Baby2Baby for the month of May.

La Perla – Donating 10% of proceeds to the COVID-19 Solidarity Response Fund. 10,000 masks have been donated to the brand’s hometown, Bologna, and 10,000 masks have been donated to the Porto City Hall Field Hospital.

April 17:

Parachute – Every time a customer buys a pack of five face masks, Parachute will donate five face masks to those in need.

Boll & Branch – Customers who use the code ‘GOODNESS’ will get 10% off anything from the bath collection, and Boll & Branch will donate an additional 10% towards the production of mattresses for pop-up hospitals around the country.

Clare V. – Making and distributing non-medical masks made from deadstock fabric to those in need by taking suggestions from customers of organizations in their local communities that are in need. Also offering free shipping and delivery for all orders.

Parade – Donating $1 to Feeding America for every photo tagged in underwear (Parade or not) that Parade is tagged in for the #ParadeTogether initiative, using the hashtag and tagging Parade.

Catbird – $10 of the purchase price of our Mother of Pearl Love Token is given to Direct Relief and $10 from the purchase price of the The Light You Shed Token is given to the Women’s Prison Association.

Veronica Beard – 80% off select styles with a portion of proceeds from each sale going back to the Veronica Beard Gives Back partner, Good+Foundation.

Henning – $50 per Hudson Jacket sold will be donated to the Food Bank for New York City.

April 10:

Jack Erwin – 20% off all purchases site-wide, now through the end of April, using code THANKS20. Also donating 10% of net proceeds to Food Bank For New York City to help those in need.

LoveShackFancy – Donating 300 masks to frontline workers.

La Ligne – Beginning this week and lasting for the duration of quarantine, La Ligne will offer 15% off sitewide and will donate 15% of total sales to a different charity each week, including Baby2Baby, World Central Kitchen, and Roar NY.

Reformation – Partnered with the City of Los Angeles and Mayor Eric Garcetti on LA Protects to make five million non-medical masks, to ensure medical-grade masks can be available to healthcare workers. Plus, Reformation is selling mask packs on their website for personal use, small businesses, or donation.

Hunting Season – Hosting weekly auctions on Hunting Season’s Instagram Stories, auctioning samples worn by women who are friends of the brand. 100% of the total winner’s bid will be given to charity.

Edie Parker – 15% of sales will be donated to Feeding America, Citymeals on Wheels, and No Kid Hungry.

Lingua Franca – $100 donated to the Food Bank for New York City for every sweater purchased.

Cult Gaia – Offering 10% of sales to No Kid Hungry, plus 20% off almost everything with code GIVEBACK.

Collina Strada – Making masks for Masks4Medicine, a group of New York City doctors who started an Instagram account to ask people to donate unused masks or to sew fabric masks. Collina Strada offers a fabric mask with every purchase from the website.

Roxanne Assoulin – For every Remind Yourself bracelet sold, 10% of proceeds will be donated to the COVID-19 Direct Relief Fund.

Greats – Until April 30, Greats is donating $15 to City Harvest with every order, plus get 25% off site-wide with code ‘COLLECTIVE25.’

Fleur du Mal – Launched the Fleur Gives Back campaign to benefit COVID-19 health care workers. 10% of proceeds from online sales will go to NYC Health + Hospitals.

Alexander Wang – 20% of proceeds from the Alexander Wang Vault pop-up online archive shop will be donated to the United Nations Foundation’s COVID-19 response fund in support of the World Health Organization.

Patou – Introduced #PatouGether, launching an organic sweatshirt and T-shirt with 100% of the proceeds donated to the WHO’s Covid-19 Solidarity Response Fund.

April 3:

Rosie Assoulin – Everything on the site is 20% off, and if you email the team when you receive your order confirmation, they will donate 15% of your purchase to a charity of your choice.

Tibi – An online sample sale at up to 80% off. The Tibi warehouse has also set aside 1,000 pieces for you to nominate a worker to which you’d like to send an outfit by tagging @tibi on Instagram or completing the form here.

RIXO – Donating 10% of profits from rixo.co.uk to Age UK; RIXO launched a ‘Stay at Home’ T-shirt, of which 50% profits will go to NHS Charities COVID-19 Urgent Appeal.

Monogram – Use Code “Together” at checkout for 25% off + donating 10% of sales to Feeding America.

Emily Levine – 10% of sales will be donated to the hospital of Bergamo, Papa Giovanni XX.

Live The Process – 20% of proceeds will go to Food Bank NYC to support local communities and ensure access to food for so many in need. Every $1 provides five meals.

Tanya Taylor – Creating 5,000 non-medical grade masks for distribution to NYC hospitals. 100% of site donations will go directly to the creation and distribution of more masks. Website archive sale with styles up to 60% off and with every purchase made, they will produce and donate 5 more masks.

Viva Aviva – 20% of all online sales will be donated to Food Bank NYC.

SVNR – Donating 50% of web sales to Meals on Wheels to provide food for the elderly.

NST Studio – 20% of all proceeds from each purchase are being donated to Covid-19 Charities plus up to 35% off select styles.

Khaite – Stay at Home Sale, save 40% on select styles. Khaite is also donating $10,000 to the nonprofit organization
Staud – 10% of all proceeds from Hand-Painted Pet Portrait Bags will be donated to Muddy Paws Rescue.

Brinker & Eliza – Donating 10% of the profits from all purchases to the Domestic Workers Coronavirus Care Fund plus receive 15% off site-wide until 4/30 with the code ‘OneLove.’

The Nue Co. – Donating 30% of all proceeds (inclusive of their 600% increase in immunity-boosting products) to Hospitality in Action in the UK and direct donations to small businesses in NYC on a rotating basis.

Pamela Love – The designer is making jewelry from home out of polymer and selling them with 100% of the proceeds going No Kid Hungry.

Donni – Donating 15% of all proceeds to LA Food Bank, which distributes food and other essential items to children, seniors and families in need.

AGL – Donating 30% of online sales to support the medical staff in the region of Marche where the company has its headquarters and factory.

Sleeper – For the entire month of April, the brand’s blue merchandise will be 40% off, and 20% of those sales will be donated to civic organization Happy Today.

Koio – 35% off merchandise sample sale. A percentage of sales will go to the Red Cross and Food Bank NYC (details here).

Linda Farrow – 10% of online sales from a curation on their site will go to the COVID-19 Urgent Appeal through April.

Lele Sadoughi – Donating 5% of proceeds to Meals on Wheels.

Everybody.World – Bundles added to Factory Flea from which 25% of each sale will go to Rainy Day Fund to cover the lost wages of factory workers who can’t work from home.

Universal Standard – Offering a free piece from the Foundation collection to every doctor, nurse, and medical worker who wants one, while supplies last.

Mansur Gavriel – With every purchase of the Bucket Bag (of any size and color), 10% of sales will be donated to GlobalGiving’s Coronavirus Relief Fund, which supports immediate and long-term relief within vulnerable communities.

Fivestory – Take 15% off the entire site, 15% of all proceeds will support the WHO’s Covid-19 relief efforts.

Machete Jewelry – Has partnered with Mask Match to donate masks to workers and hospitals who need them now by selling about 10,000 pieces of jewelry on their website at 50% off (pieces will range from $12 – $78). For each sale and piece purchased, they will be able to donate up to 25 masks.

Marina Moscone – Producing Level 1 protective masks, donating directly to the staff at Mt. Sinai and Bellevue hospitals.

Coco Shop – 20% of proceeds to Feeding America plus 10% off your first order

Loup – 15% of proceeds to Meals on Wheels

Mr.Larkin – Donating 10% of proceeds from their collection to Houston Food Bank plus an additional 25% off new season arrivals with Mr. Larkin’s Thank You Sale.

Still Here – Donating 20% percent of sales to local NYC food bank Sephardic Food Fund.

Wol Hide – Shibori dyed tee proceeds are being donated to the Philadelphia food bank Philabundance.

Brands offering discounts

May 10:

The RealReal – Up to 80% off.

Verishop – Ongoing sales throughout May including a Mother’s Day sale with 15% off Items with code ‘LOVEMOM15’ and 25% off women’s full priced items from 5/7-5/10 with code ‘MAY25.’

OhSevenDays – 15% off site-wide with code ‘OHSTAYHOME.’

Luisaviaroma – 25% off SS20 womenswear with code ‘JOY25’ until May 4.

MATCHESFASHION – 15% off new customers first orders with code ‘NEW15.’

Stuart Weitzman – 30% off with code ‘EXTRA30’ until May 6.

Brooklinen – 20% off site-wide.

Frame – Sample sale up to 80% off.

J.Crew – Up to 60% off.

West Elm – Up to 60% off.

Intermix – Up to 50% off sale.

April 24:

11 Honoré – Offering 60% off exclusive styles with the Archive Sale through Thursday, April 30th.

Sephora – Robust sale section on site.

Madewell – Extra 50% off sale with code ‘BIGTIME.’

April 17:

Wolf & Badger – Up to 50% off.

Shopbop – Up to 40% off.

Goop – 20% off select styles in THE STAY HOME SALE.

Need Supply – 25% off site-wide with added items to sale.

Totokaelo – 20% off site-wide.

April 10:

Emily Dawn Long – 10% discount on all online orders using code ‘THANKYOU10.’

Warm – 25% off with code ‘WARMLOVE25’

Veda – New items added to sale section, plus get an additional 25% off with code ‘FRIENDOFVEDA.’

Sies Marjan – Up to 40% off archive sale.

Proenza Schouler – Up to 75% off archive sale.

3.1 Phillip Lim – Up to 75% off archive sale.

Opening Ceremony – 40% off site-wide with code ‘HEADSTART.’

April 3:

Susan Alexandra – 20% site-wide applied at checkout plus complimentary domestic shipping.

Lisa Says Gah – New loungewear added to sale section on site.

Batsheva – Free shipping on US orders and a robust sale section.

Pretties – Loungewear and intimates selection curated on site.

Terry T – Free express shipping on all orders within Australia with the code ‘STAYHOME’ at checkout.

Ciao Lucia – 20% off the site with code ‘STAYHOME20.’

Brother Vellies – Orders placed will ship in 3-5 business days. Complimentary ground shipping is available for orders over $100 within the US.

Knickey Underwear – Free Shipping on US Orders over $60.

Parade – Save 20% on select styles.

Kule – Free shipping and returns.

Megababe – 15% off site-wide with code ‘STAYHOME15.’

Alison Lou – Fist-ever sample sale now online. Get 15% off with code ‘SPRING15.’

Rachel Comey – Up to 60% off sample sale.

11 Honore – 20% off with code ‘MAR20.’

Rebecca Minkoff – 30% off site-wide using the code ‘WFH30.’

L.F.Markey – Mid-season sale, discount applied automatically.

Wolf Circus – 15% off sitewide with code ‘CYBERHUG.’

Big brand donations of note

April 17:

Louis Vuitton – Will re-purpose American workshops to produce non-surgical cloth face masks to aid in the battle against Covid-19 within the United States with the goal to create hundreds of thousands of masks. – Louis Vuitton

April 10:

The Tiffany & Co. Foundation – $1 million commitment to COVID-19-related causes, allocating $750,000 to the COVID-19 Solidarity Response Fund for the World Health Organization, powered by the UN Foundation, and $250,000 to The New York Community Trust’s NYC COVID-19 Response & Impact Fund. Tiffany & Co. will also match employee donations to any qualified nonprofit organization supporting COVID-19 relief, dollar for dollar. – The Tiffany & Co. Foundation

Mayhoola – The parent company of Balmain, Valentino, and Pal Zileri will donate €1 million to the French charity La Fondation Hôpitaux de Paris – Hôpitaux de France. – Mayhoola

April 3:

The Ralph Lauren Corporate Foundation – Ten million dollar commitment to help teams, partners and communities impacted by the novel coronavirus pandemic. – RalphLauren.com

Gucci – Two million euro pledge to fight the COVID-19 pandemic. – Gucci.com

Armani – Giorgio Armani has pledged to donate a total of 2 million euros to Italy’s Civil Protection and various Italian hospitals – Armani.com

MAC Cosmetics – Will distribute $10 million to 250 local organizations across the globe supporting COVID-19 relief efforts – MacCosmetics.com

Prada – Prada S.p.A is financing the ICUs of three new hospitals in Milan. The Italian company has also reconfigured its factory in Perugia to produce 110,000 masks and 80,000 medical garments that will be delivered to Tuscan hospitals on April 6. – PradaGroup.com

LVMH – Using the manufacturing facilities of its perfume and cosmetics brands to process large amounts of hydroalcoholic gel, which it will distribute free of charge to health authorities in France. It has also promised to donate 40 million face masks. – LVMH.com

AG – AG has committed to donate $1 million to COVID-19 LA County Response Fund to help support community clinics and hospitals across the county. – AG

Aritzia – All profits will go to the Aritzia Community Relief Fund to pay employees and support their families through this challenging time. – Aritzia.com