Brand Building: Who Are You Going After ... and Why? (Part 2)

I get it. We get geeked out about what were starting (or want to start). Our minds race as we think about all of the fun stuff branding, color palette, logos, font selection, website, social media, and more. Oh yeah, and then theres the actual product or service were creating or offering. We think about design, delivery, content, and everything we hope to build and launch. Usually we start with the product in mind.

And thats how we all start. The product. That means were pretty hyped about...