Yes Yes Y'All and other books on my son's syllabus

My son's major is advertising.  His special interest is the world: How does an ad that plays well in Mexico, for example, play in France?  How must it be adapted?  How do cultural expectations and local myths influence how people both look for and receive messages?



It's a line of inquiry that he has come to on his own, a course of study magnificently facilitated by a university that offers courses with titles that could be lines torn from poetry.



Case in point:  This semester, my son will be studying the history of hip-hop.  I didn't quite know what that meant until I received the book list from the book store (and that only because the books were bought with my credit card).



Don't you just love a course that asks its students to buy titles like these?



Black Bourgeoisie

Blues Legacies and Black Feminism

Hard Core

Hip-Hop Revolution in the Flesh

Reinventing Africa

Sound Clash

Yes Yes Y'All