69: It matters what you say and what you do

One of the things I find myself advising product teams to do most often is to work on their product vision. Rather than trying to be the market leader in X or achieve Y% market share, they need to identify the positive human impact of their product why it matters a goal which in turn will inspire the team to work hard to achieve.

What I perhaps naïvely assume each time is that words are backed by actions that the stated product vision and company mission are in fact what the organisation...