68: 4 common user persona mistakes

User personas can be a valuable visual reminder for your teams about the people relying on your product. More often than not, user personas instead end up being just a laborious way to decorate the walls. Are you making these common mistakes?

1. Writing them too early

One of the first things many people do when embarking on a new product is to write their user personas. They then declare them complete, dont update them again for years, then wonder why they never bore any relation to their...