I start this blog with a riddle: When does going faster, make things slower? Well the answer is: when you are rushing a relationship. A few years ago a close friend of mine, Dr. Emory Cowan, contributed an article for my book Masters of Networking. I'm sharing his contribution in my blog today because I think it is a great concept to think about as we start the new year. Building a word-of-mouth marketing plan requires developing a trusted network of partners — which means cultivating relationships. But relationships require time, energy, persistence, and, most of all, patience. I believe that patience gives us ...
Published on January 15, 2012 22:00