Book Blogs and the FTC

I was sitting here wondering what words of wisdom to dispense or, more probably, what subject to blather on about, when out of nowhere appeared inspiration: book blogs. Well, it wasn't out of nowhere – I found a discussion of the new FTC ruling on a Yahoo thread. Apparently, many book bloggers are talking about having to give up reviewing books for fear of incurring the wrath of the FTC along with a fine of $11,000.

The new rulings say that bloggers endorsing a product, such as writing a...