No Clicks For You

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry?

We're about to find out - exactly - what happens when the clicks run dry. "The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users," says the news item, Display-Ad Clickers Nosedive 50%, from MarketingVox on October 6th, 2009. The ...