Fandom Events; Create Exclusive Experiences

Creating Fandom through Community

Few things feel better than belonging to a special group of like-minded people. Whether it’s attending a conference on your professional passion with your friends, rooting for your hometown team with fellow fans, or jamming to your favorite artist with other music lovers, it feels great to be a part of a community.

This is what fandom is really about: building a sense of community within your customer base.

While digital marketing and customer loyalty campaigns can deliver excellent experiences to your customers, few things can build community quite like exclusive events for fans.

Creating a space for fans to enjoy special experiences while being able to meet other people like them will forge memories in their heads long after they forget about your marketing campaigns or sales presentations. 

In this post, I’ll talk about how the Grateful Dead uses exclusive events to create amazing experiences for their fans and how you can use exclusive events to deliver memorable experiences for your customers.

Importance of Amazing Fan Experiences

On January 17, 1979 I saw my first Grateful Dead show. I was a 17-year-old high school kid borrowing my mother’s massive Ford LTD Country Squire Station Wagon, traveling with a group of my then closest friends to New Haven, CT. Exactly forty years later on January 17, 2019 a group of my now closest friends were in Mexico for three nights of Dead & Company, the latest iteration of the Grateful Dead featuring three of the four core living Grateful Dead members.