Book Review – Influence: The Psychology of Persuasion (with a Digital Twist)

You may have heard about Robert Cialdini’s book Influence: The Psychology of Persuasion, which in my opinion, is the best book to teach you the fundamentals of persuasion, influence, sales, and marketing. While it’s a great book and the principles in it have basic fundamental truths, since it was written in the 80’s it can […]

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