Trust and honesty are hallmarks of building fans of a company, product, or idea. When a company breaks its customers’ trust, it takes a very long time to earn it back.
Last week I received an email from PayPal telling me that they will be sending me, without my permission, a PayPal branded Mastercard unless I use my valuable time to opt out. Signing people up for accounts without their permission is exactly what Wells Fargo did and it destroyed consumer trust in the company.
Published on November 11, 2019 07:30