Planning for 2012

We're coming up on a new calendar year, and I'm a firm believer that effective marketing takes a whole lot of planning. Do you do the New Year's Resolution thing? Here are some things to consider.

From a post at GITProductions

If you have a new title in the works, or back listed books that need to be pumped, get your marketing for the entire year planned now. Begin with lists of where and why your titles would have value and generate interest. Include online sites and also the brick-and-mortar world.

Online, book events can be lucrative, from joining blog carnivals, giving interviews, and promotional coupons. It's essential to determine the sites best for your title (and if you have several titles, the sites could be different for each). If your title has a historical or holiday connection, don't wait until a few weeks before the optimum date to line up an interview or promotion; set it up months in advance....

Read the rest here