Entireworld Is So Good Right Now

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Entireworld Is So Good Right Now

Lately, I’ve been drawn to things that feel a little out of step. Art, books, movies, etc. that seem to see the breakneck speed at which everything is moving and cooly, calmly, collectedly say: “Hmmm, no. I’d rather live like this instead.”

I noticed it in my reading and movie-watching choices first. For years, I had an obsession with stories that expertly mimicked and reflected back modern life. Things that were aggressively of-the-moment. But now, I’m gravitating toward stories that offer a slightly alternative reality. They’re often slower, longer, a bit more dreamy, tender, and essential—they may feel nostalgic or futuristic or like they’re hanging in some balance where time just isn’t quite so relevant.

These things make me feel, in a word, warm. In another word: nourished. Maybe even a little transported. Until recently, a clothing line had yet to make me feel it. Then I saw Entireworld’s fall collection. It took me a minute to decode why such simple garments felt, on some level, vaguely transcendent, but the answer itself was right there: the colors! That’s all it was. Bright tomato red, a gentle lilac, a cheery yellow. The simple beauty and intentionality of them made me pause. (They remind me of a Thelonious Monk quote I love, actually: “When you look at the keyboard, all the notes are there already. But if you mean a note enough, it will sound different. You got to pick the notes you really mean!”)

This was clearly color that was employed not as an afterthought, or even a finishing touch, but as the entire point. Taken together, the hues in the collection hum like some kind of sartorial sound bath.

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A post shared by Entireworld (@entireworld) on Oct 1, 2019 at 8:30am PDT

As it turns out, my tuning fork was right on the turtleneck—the humming was not an accident. “We’re all about color all the time. There’s something so pure and powerful about color as the primary design element, and the interaction between all of those colors when you’re shopping around on our site,” founder Scott Sternberg explained over email. “For Fall, we wanted to push against this idea of ‘autumnal’ colors as needing to be muted, darker, or, like, less joyful.”

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A post shared by Entireworld (@entireworld) on Sep 26, 2019 at 2:40pm PDT

This optimism has been baked into the brand from the very beginning (you remember the launch video, yes?). And I think that’s part of what makes Entireworld so often feel like it’s not a brand for right now—in the best way. No, it feels more like a brand for the future, when we’ve figured out that we don’t need so much. When we’ve finally fully acknowledged that a simple styling trick (matching your sock to your sweater, for example), could actually go a long way. When we’re living harmoniously on Neptune, wearing coordinated monochrome sweatsuits, listening to some kind of music we don’t have a word for yet. Can you picture it? I can.

All right, here they are—the spoils at the end of the rainbow.

Sweatsuits for the Year 2053