BLOGWORDS – Monday 12 August 2019 – NEW WEEK NEW FACE – GUEST POST and GIVEAWAY – EDIE MELSON

BLOGWORDS – Monday 12 August 2019 – NEW WEEK NEW FACE – GUEST POST and GIVEAWAY – EDIE MELSON
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NEW WEEK NEW FACE – GUEST POST and GIVEAWAY – EDIE MELSON
 
Book Launch Teams

 

What is a launch team & do I really need one?

A launch team—also called a street team, dream team, tribe, posse, road crew, etc—is a group of readers passionate about your book. These are people who believe in what you’ve written and see the value of sharing it with others. They agree to post reviews, mention it on Goodreads, share about it on social media, and of course talk about it in person.

 

In today’s publishing paradigm, finding a tribe of people who will advocate for our books is worth pure gold. There is nothing better than word of mouth for helping a book get off to a strong start.

How do I Find These People?

We find them anywhere readers hang out—online and in person. They can be reviewers, bookstore managers, readers and/or friends. Social media is a good way to spread the word that you’re looking for a team. The key is to find people who aren’t just excited, but will also be willing to truly help. The key is to get the ball rolling and people on the street team will recruit new members.

 

What’s in it for Them?

An author’s street team is a big priority. They always receive advance copies of the book (ebook or soft cover). In addition they get postcards, bookmarks, and other extras. They also get the inside scoop on a book and author they love.

In return, we as authors have a strong commitment to the people on this team. We pray for them regularly, stay in close touch and value their advice. They also get to make suggestions for promotions, blog posts, giveaways, and contests. Their input is valued and rewarded.

 

How do We Communicate?

That’s up to you. You can set up a Yahoo Group, secret Facebook page, or even a regular Google Hangout. The most important thing is the fact that it’s regular communication. Many of those on your street team will be there for multiple books.

 

Make a Specific Plan

One of the things I urge you to do is to come up with a detailed plan of how you’re going to interact with your team. I utilize a launch team for approximately six weeks. I find that people are happy to help out when there’s a specific time commitment, rather than an ongoing commitment.

 

Before I enlisted my team, I had a six-week schedule of what I wanted them to do and what I would be doing for them. Each week I had:

A message of encouragement (this could be a newsletter, email, or even a Facebook live if you’re doing everything through a Facebook group.) I tried to tie this encouragement directly to the content of the book. This works equally well whether the book I’m promoting is fiction or nonfiction.
A giveaway they would be automatically entered in when they participated that week.
Several pre-made social media updates for them to share.
A meme with a quote or Bible verse from the book for them to share.
Something they could do to raise awareness about the book in person (like visit a local bookstore or library).

 

The reason I had so many things each week is because everyone has different strengths. I made it clear that I never expected any one person to do all the things listed. I wanted everyone to do what they were comfortable with. By each one doing one or two things, the word spread rapidly.

 

By having this all mapped out at the beginning, it was much easier to manage in the midst of the excitement and busyness of launching a book.

 

Now it’s your turn. What questions do you have about launch teams and what experiences can you share?

 

Blessings,

Edie

 

ABOUT THE AUTHOR

[image error]Edie Melson is a woman of faith with ink-stained fingers observing life through the lens of her camera. No matter whether she’s talking to writers, entrepreneurs, or readers, her first advice is always “Find your voice, live your story.” As an author, blogger, and speaker she’s encouraged and challenged audiences across the country and around the world. Her numerous books reflect her passion to help others develop the strength of their God-given gifts and apply them to their lives.

 

https://ediemelson.com/

https://www.amazon.com/Edie-Melson/e/B0060PWSPE

https://www.facebook.com/edie.melson

https://twitter.com/EdieMelson

https://www.instagram.com/stop2pray/

 

GIVEAWAY

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Edie is offering a Kindle or print copy of Soul Care for Writers (U.S. address only).

Winner will be notified within 2 weeks of close of the giveaway and given 48 hours to respond or a new winner will be chosen.

Giveaway will begin at 12:00 A.M. on Monday 12 August and end at 12:00 A.M. on Monday 19 August. Giveaway is subject to the policies found on Robin’s Nest.

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ENTER GIVEAWAY HERE

 

 

Soul Care for Writers

Our lives are busier each day, and the margin we have available for recovery and peace is shrinking. Edie Melson helps you find Soul Care solutions using devotions and prayers and opportunities for creative expression. She has learned that sensory involvement deepens our relationship with the Father and gives rest to our weary souls. She will teach you to tap into your creativity. Reconnect with God using your tactile creativity. Warning! This book may become dog-eared and stained. Draw in it. Experiment with your creative passions. Learn the healing power of play. Allow God’s power to flow through creativity. Soul Care for Writers will become your heart treasure.

 

 

#Blogwords, New Week New Face, #NWNF, Guest Post and Giveaway, Edie Melson