#VMAsRacist? Well, It’s a Possibility, but More Than Likely It’s a Bunch of Out-of-Touch People in Charge of Sh*t
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Yeah, I’m so sick of this FAKE LOVE!
FAKE LOVE!
FAKE LOVE!
FAKE LOVE!
FAKE LOVE!
If you’ve been on Twitter the last couple of days, you’ve noticed the BTS ARMY are voting for our boys while simultaneously protesting the MTV Video Music Awards (VMAs).
Why?
Well, if you review my blogs from summer 2018, then you will have a pretty clear-cut answer.
Still, I will provide one for you here: MTV (or shall I say Viacom) programming executives are dumb AF.
They realized–albeit late–the inclusion of BTS (or really any popular world artists with a strong, dedicated fanbase) will equate to “support” for your brand (via ratings, second hand social media promotion, etc.).
What they didn’t realize was there is a “catch” to the newfound admiration for something they view as very different from what they are used to as a musical standard: Fans will only support you IF YOU RESPECTFULLY “use” their beloved artists.
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Because let’s call a spade a spade. There is some usary at hand with the VMAs not only using Billie Eilish’s “Bad Guy” as the theme music to their commercials (please see BTS’s golden maknae Jeon Jung Kook’s TikTok-inspired jam to this song on BTS’s official Twitter page that went viral last month), but adding a “new” K-pop category, and nominating BTS (with Halsey for one of them) in superficial categories that do not reflect their musical (and sales) supremacy.
MTV, ya’ll do know that Shawn Mendes and Justin Bieber are Canadian, and Ed Sheeran is from the UK?
Yet, you will never see MTV separate these pop artists from the U.S.-based pop artists. The explanation will be because they “sing in English”.
And the fans’ answer will be:
Who gives a good goddamn!
Music is music. We are listening to it, we are buying it, and we are loving it. So, stop treating our musical taste as a novelty.
Bangtan Sonyeondan (and other popular, global artists that you don’t take notice of until you’re forced to) is here to stay. They didn’t pop up out of nowhere. They didn’t amass the millions of worldwide fans they did due to YouTube or Twitter. YouTube and Twitter only assisted in easier consumption of their material.
MTV (Viacom), you’re acting like the parent who tries to connect with their kids by Googling “what’s trendy” and you copy what you see instead of trying to understand the nuances of what makes the thing your kids find cool cool.
All you had to do was yell “Who’s an ARMY?!” in the hallway of Viacom’s Times Square office, and you probably would have gotten 50 plus individuals running up to you with blueprints of how to construct an effective promotional and marketing plan free of charge.
If you want something done right, you have to go to the experts–i.e., people who actually care.
So, ARMYs (and nonARMYs) are ripping MTV (Viacom) a new one on social media, which means…ain’t nobody watching your stupid, on a Monday–the -last week of summer before school starts so people are out of town–awards show.
MTV, you have once again played yourself.
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Ya’ll already know it’s one of my career goals to bring MTV back from the brink.
I wish one of their motherf*cking executives would ready my blog and ring a b*tch.
Sigh.
Until then, MTV (Viacom) keep losing ratings; keep being delusional.
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Peace.
Shout out to my famdon: BTS ARMY, you’re doing good work–as always.
I purple you, loves!
