I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

(part of my ongoing Search Engine Optimization for Authors series) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. "Should I do a Goodreads.com giveaway to attract potential readers?" Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). "Should I rent a billboard for a month?" No (billboards offer either 1) travel-oriented products/services or … →