How can authors use Google Analytics Events Tracking to understand their readers?

How many times did readers download your sample chapters? How many times did readers view your new book trailer? How many times did your website visitors click a button to buy one of your books? How many times did someone click a link to read one of your stories posted at another website? All of these items can be tracked using Event Tracking in Google Analytics. What is Event Tracking? I'll leave the details up to Google itself, but for … →