10 Ways of Improving ROI When Having a Business Event

Takis Athanassiou 10 Ways of Improving ROI When Having a Business Event.

This article has been written by Kristen Bowie. Kristen is a marketing leader, forging the path with data-driven decisions. When she’s not writing for thought leadership and creating sponsorship proposals at Qwilr, she’s hanging out with her two urban dwarf goats, painting, or is out watching a local band. 

Events are a crucial part of your overall marketing mix and while this may seem surprising, it shouldn’t be. Real l...