A Crash Course in Social Media

Whether you like it or not, social media is here to stay.  It has become a permanent part of the online landscape.  If you’re trying to establish yourself as a sales professional, it is much more difficult to reach customers if they can’t find you on Twitter, Facebook, LinkedIn or other social media platforms.  This is also the case for Yelp, one of the most popular social marketing tools on the internet.  It’s where customers go to find out who you are, what you do and how others value your offerings.