How to Stack the Deck in Your Favor, Part One

When you’re going to market with a new product or service, what niches and value propositions would allow you to stack the deck in your favor? In determining an answer to this question, there are three key questions you should first ask yourself: 

Why should a particular prospect or group of prospects be interested in what I have to say? 

How might I reframe the value so it resonates specifically at their frequency? 

Where might I reach my prospects once I determine that that's the message I want to deliver?