My new book! Fanocracy: How to Turn Fans into Customers and Customers into Fans

I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. I wrote Fanocracy with my 26-year-old daughter Reiko.