The Product Roadmap vs. the Marketing Roadmap

Roadmaps are for product managers. Right? This idea seems to be burned into so many people’s minds. Roadmaps are a “product thing.” But a roadmap is simply a visualization of a plan. And that is something any functional group can benefit from — particularly marketing teams at fast-moving technology companies.

After all, product management and marketing are after the same thing — bringing successful products to market.

Since these groups are headed in the same direction, they also need to r...