Branding 101: Defining Our Brand

Here's the latest from Jami Gold, Paranormal Author :

When we look at the writing-related skills and insights we need to learn, we often find it easier to understand lessons about the tangible aspects of our career. For example, craft skills about grammar or plot events can seem more straightforward to learn than skills about theme or voice.

Developing our skills for elements like theme, voice, motifs, style, mood, character likeability, etc. often feels more intangible. The “rules” or guidel...