You Have Emails But You Don’t Have An Email Marketing Strategy

This is for any business owner or marketer who is currently NOT sending regular emails to an email list of subscribers, customers, and potential customers.

This conversation usually happens when I'm talking to a business owner who has been around for a few years but doesn't currently send much or any email.

WHY You Need to Be Sending Email

Not building and cultivating an email list is costing you money. Depending on how amazing your email strategy is, your lack of doing something is probably costing you between 5 cents and a dollar per email address per month.

Now I get it… writing emails is hard and can be expensive! That is what has been holding you back. It doesn't have to be that rough… I promise.

Scraping Together Your Email List

Before we get into the how and what, we need to build your email list. It is time to go to all your various resources and combine all the files, exports, and other assets you have to build out your email list.

Where possible, you want to capture as much data about each email subscriber as possible but specifically where you can be sure to export/capture: First Name, Last Name, Email Address, State, Zip Code.

This information will be handy later when you are making so much money from email you can't handle it and you decide to start segmenting or customizing emails to each recipient