Pre-Christmas E-Reader Wars Heat Up

Sony Reader is now (finally) running a consumer-oriented TV ad, and the NY Times reported yesterday on the iRex launch. You can bet Amazon will hype Kindle to the max in the coming weeks, along with its promotion of the Kindle 3 large format in the college textbook market.

Apple is conspicuously absent, although you can use apps like Stanza to read ebooks on your iPhone. But that's hardly a competitive strategy for Apple. I'm betting they come out with a docking screen for some or all of the i...