This Is Why Brilliant Marketing Teams Never Lie

What would an ideal world look like to you? Your answer might be slightly different than mine, but I believe most of us would include some fundamentals — integrity, kindness, and service to others. It might seem odd to say that you can be a part of making this happen through your work. Especially if you work in marketing, which often gets targeted as mischievous and dishonest.

The world is imperfect but marketing teams are in a unique position to be forces for good.

I realize this is a bold...