The Founder’s Paradox: How Do You Keep an Entirely Remote Team Engaged

I understood the skepticism at first. After all, Aha! was a new company with an entirely new approach. This was early 2013. My co-founder Dr. Chris Waters and I were working hard to build a Minimum Lovable Product and get as much feedback from customers as we could. We knew we wanted to wait until we had 100 paying customers before hiring anyone. And we knew that no matter what, we wanted to build our team intentionally and remotely.

From the beginning, people scoffed at the idea of building...