I hope I get pigeonholed....

A client said: “I don’t want to be labeled as [specific type of service] because I do so much more than that!”

The problem is, if people don’t pigeonhole you, they probably don’t remember you at all.

You’d rather be pigeonholed as something useful or interesting to them, and then as they consume your content or work, they will be delighted to discover that you do even more.

Let me explain.Just like anyone in the modern world, your potential client is inundated with information. To simply survive...