How The Non-Obvious Trend Of “RetroTrust” Started Taking Off

One of the most popular trends from this year’s edition of Non-Obvious was a trend I called RetroTrust – the idea that we trust in brands and experiences from our past. Since I wrote the chapter, I am discovering new examples of the trend in real life all the time. Last week I told the story at the IHRSA Conferenceabout a video game I used to play when I was a kid made by the renowned Japanese video game maker Konami. The game was memorable because it had a secret code my brother and I would...