The One Reason So Many Brand Pranks On April Fools Day Failed This Year

You might have seen that earlier this week I published a “Naan-Obvious” book with my wife to celebrate our love for delicious Indian bread. The timing of our launch (April Fools Day) was no coincidence. The book was a joke with purpose; a playful way to launch our new series called the Non-Obvious Guides which share advice that is “like having coffee with an expert.”

Read the full book below >>

TMy own guide to marketing is available now (see image below).

The Non-Obvious Guide To Small Bu...