Getting Past the Gatekeeper

A lot of people misunderstand the role of the gatekeeper, in most cases an assistant or receptionist.  They assume that the receptionist’s sole purpose is to prevent you from sending your kids to good schools or paying your mortgage! The truth is quite different.  If you’re dealing with a gatekeeper who is good at their job, they’re making sure their boss’s time is well spent.  If someone is calling to sell timeshares in Florida, they’re not going to get through.  If the call is about creating genuine value for their boss or their company, or at least making the company easier to manage, then the chances of being put through are higher.