"Why would anyone pay attention to my content?"

Originally written in Nov 2017. Updated in Feb 2019.

A reader asked me:

“How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?”

A good question to reflect for yourself, too…. 

Who are the famous thought leaders in your industry? How many of them share content online? (Probably more than you think.)

Why would anybody pay attention to your content, when there’s not even enough time to consume all the excellent free content from...