Getting Started with Content Creation -- Aim for Consistency and Authenticity before Relevance

A reader asked about my process of writing blog posts and making videos:

"When you do your content planning for the week, do you pick a theme or category for that week's content? Is your content planned within certain guidelines? Or do you just go by what you are inspired to share that week and whatever is up for you in the moment? I've heard a lot about having themes for each week, so I'm wondering if there needs to be any organizational way to plan our content. Thanks for any tips!"

I'm going...