What’s Your Firebird?

In 1953, a team of the most creative designers and engineers at General Motors set out to make history. Their task: invent the prototype car of the future. Unlike their mass-production counterparts who focused on streamlined operations, cost control, and maximizing profits, the dreamers on the Firebird project were charged with pushing the boundaries of possibility without the burden of commercialization.

These futuristic prototypes did more than turned heads. In addition to showing the wor...