A Simple Approach to Boost the Appeal of Your Product or Service

If you have a burning headache, you’ll do whatever it takes to subdue it. If it’s 3:00 am on a cold, snowy night and you are out of pain killers, you’ll bundle up, drive to a 24-hour pharmacy, and desperately pay nearly any cost to alleviate your pain.

Vitamins are a different story. They are a nice-to-have, not a gotta-have-right-now. You certainly won’t race out in the middle of the night for them. You’ll think twice about the cost, get to them when convenient, and likely forget them altoge...