Embracing the bad review a.k.a who is your ideal reader?

Yesterday, Gilette released this ad to both positive and negative reviews. In the positives, people feel it’s embracing a new definition of masculinity and the ad is pro-human. In the negatives, folks feel it’s anti-man and assumes the worst in men.

I find this interesting because the ad is the ad, and it’s the individual viewer who brings their throughts and philosophies to the commercial. It’s a great reminder to me that when it comes to creative endeavours, as creators, our focus is to do...