Meme!

Something I wrote a while back, but (if you will forgive the postmodern self-referential nature of the comment) it bears repeating:

I have said on many occasions that the belief in "memes" is merely a self-replicating bit of information code, passed from mind to mind through speech, and having no reality other than its ability to replicate itself further.

Grammatically, memes only ever exist in the third or second person, not in the first person. Their or Your deeply-held and cherished beliefs...