To build a new audience, just keep publishing!

I’ve done 5 months in my side business, working on it for only 2 hours per week, focused on audience building.

There’s now been 2,400 people who have engaged with my content on my secret Facebook page. I don’t even have a website or mailing list yet, but I can always reach those same 2,400 people again using Facebook ads’ “custom audience” feature ("Everyone who has engaged with your page.")

I’ve now spent about $1,000 in Facebook Ads for this new business, or approx $200 per month. All of it h...