Your outreach is not a bother. It is a blessing.

As one of my readers, you are probably a giver. You are used to giving support to others, but not accustomed to reaching out when you have a product or service.

If you feel shy about this, know that it is normal. It’s not your natural style to ask people for help, so neither is it comfortable for you to contact your network about your offerings.

See if this reframe is helpful to you:

You aren’t asking them for a favor. 

You are giving them the chance to receive help for their needs -- if they are...