Two weeks ago, I finally got to meet the great Daniel Kahneman. Since then, his work has been strongly present in my mind, especially his “peak-end rule.” Quick version: How people remember an experience heavily depends on the way the experience ends. A standard summary:
The peak-end rule states that the way an experience ends determines the happiness we ascribe to it. There are two classic experiments demonstrating the peak-end rule. Kahneman and his associates showed, in 1993 that parti...
Published on November 26, 2018 10:43