A Kahnemanian Theory of Funerals

Two weeks ago, I finally got to meet the great Daniel Kahneman.  Since then, his work has been strongly present in my mind, especially his “peak-end rule.”  Quick version: How people remember an experience heavily depends on the way the experience ends.  A standard summary:

The peak-end rule states that the way an experience ends determines the happiness we ascribe to it. There are two classic experiments demonstrating the peak-end rule.  Kahneman and his associates showed, in 1993 that parti...

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Published on November 26, 2018 10:43
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