Free Reports

One way you can add massive value to your customers' lives is to give them timely or timeless information. For whatever challenges, issues, or problems they have in life, if they received the right information at the right time, it could dramatically help them. That's why I think you should start providing them with free reports, dishing them out liberally to show you care about them. There's a limit to that strategy, of course; it's attractive to consider mailing these reports to your entire customer list, but if you have more than a few hundred people on your list, it soon becomes cost prohibitive. It's better to mail reports only to all your best customers, however you define them; at Unstoppable Marketing, we define them as anybody who's ever bought a back-end product from us.

So pick a topic and try your hand at it. It could be something like, "Inside a million-dollar business opportunity organization: the behind-the-scenes, earth-shattering secrets I've learned working at XYZ Marketing that no one else could ever know!"