Kent Sayre's Blog
May 2, 2024
May 1, 2024
What Is So Fascinating About Marijuana News?
If you’re against using Cannabis as you do not need to smoke you’re misinformed. As there is barely any cannabis left in a roach, some people today argue that the song is all about running out of cannabis and not having the ability to acquire high, exactly like the roach isn’t able to walk because it’s missing a leg. If you’re thinking about consuming cannabis please consult your health care provider first. Before visiting test.com the list, it’s important to be aware of the scientific reason cannabis works as a medication generally, and more specifically, the scientific reason it can send cancer into remission. At the moment, Medical Cannabis was still being used to take care of several health-related problems. In modern society, it is just starting to receive the recognition it deserves when it comes to treating diseases such as Epilepsy.
In nearly all the nation, at the present time, marijuana is illegal. To comprehend what marijuana does to the brain first you’ve got to know the key chemicals in marijuana and the various strains. If you are a person who uses marijuana socially at the occasional party, then you likely do not have that much to be concerned about. If you’re a user of medicinal marijuana, your smartphone is possibly the very first place you start looking for your community dispensary or a health care provider. As an issue of fact, there are just a few types of marijuana that are psychoactive. Medical marijuana has entered the fast-lane and now in case you reside in Arizona you can purchase your weed without leaving your vehicle. Medical marijuana has numerous therapeutic effects which will need to be dealt with and not only the so-called addictive qualities.
If you’re using marijuana for recreational purposes begin with a strain with a minimal dose of THC and see the way your body reacts. Marijuana is simpler to understand because it is both criminalized and decriminalized, based on the place you go in the nation. If a person is afflicted by chronic depression marijuana can directly affect the Amygdala that is accountable for your emotions.
Much enjoy the wine industry was just two or three decades past, the cannabis business has an image problem that’s keeping people away. In the event you want to learn where you are able to find marijuana wholesale companies near you, the very best place to seek out such companies is our site, Weed Finder. With the cannabis industry growing exponentially, and as more states start to legalize, individuals are beginning to learn that there is far more to cannabis than simply a plant that you smoke. In different states, the work of legal marijuana has produced a patchwork of banking and tax practices. Then the marijuana sector is ideal for you.
Marijuana News for DummiesKnow what medical cannabis options can be found in your state and the way they respond to your qualifying medical condition. They can provide medicinal benefits, psychotropic benefits, and any combination of both, and being able to articulate what your daily responsibilities are may help you and your physician make informed, responsible decisions regarding the options that are appropriate for you, thus protecting your employment, your family and yourself from untoward events. In the modern society, using drugs has become so prevalent it has come to be a component of normal life, irrespective of age or gender. Using marijuana in the USA is growing at a quick rate.
September 2, 2022
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March 22, 2012
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December 27, 2011
Customer Crises Are NOT Your Crises
There will always be things happening in the lives of your customers; and while it's always good to empathize with them and try to understand their motivations, their crises should not become yours. That may seem hardnosed, but you're running a business, not a charity. Just because something's urgent to them doesn't automatically make it so to you. You must get this straight. Your customers will never call you after they've made money to say, "Man, that was a hell of a bargain…I'm doing really well. Do you mind if I send you guys some more money?" But they will call you to beg and plead if something happens in their lives that has nothing to do with the functionality of your programs.
Let me re-emphasize this: Just because something is urgent to someone else does NOT make it urgent to you. If I wait until April 14 to do my taxes, then shuffle a box full of papers into my accountant's office, he's not going to automatically respond to my sense of urgency. It doesn't matter if I jump up and down, swing from the chandeliers like a monkey, and shout until I'm blue in the face about how I need him to prepare my taxes right now. That would be ridiculous; and for my accountant, my plight isn't urgent. Nor should it be. It's up to me to get my taxes done on time, in an appropriate manner.
The same goes for our customers. We want to help them and serve them the best we can, but we can't be responsible for their lives. The sooner we can orient them to this reality, the better, because this is how life really works. Don't believe me? Then try this experiment: stop paying your rent or mortgage, utility bills, and taxes. Instead, send your creditors long notes explaining all the reasons why you can't pay. Then see what happens. Will they to sympathize with you? Are they going to say, "Oh, that's okay, we didn't really want those payments anyway"? No, they're going to do what's in their own best interests. They're going to follow through to ensure payment.
So this begs the question: Why are you any different? Why does a good story get a quicker refund? My assumption is that when customers buy my programs, they're going to implement them and get results. We're not here to be around for refunds for when something goes wrong financially in the customer's life. The program isn't a "receipt for a deposit on file." It's a money-making program meant to be used as such.
The more you can communicate this to your customers, the better. You don't have to be rude about it, but they do have to understand and participate in this reality.
December 20, 2011
Shielding Yourself from Most Customers
I fully recognize the value of customers, as I hope I've made clear in this chapter. But their access to you can only go so far. In my opinion, it's best that the guy at the top doesn't talk, write, email, or communicate directly with any customer, ever—except for when they go to seminars or similar events. By not having a boundary with customers, you can get sucked into doing things that aren't profitable.
In my case, seminars are my dedicated time to spend a lot of time with customers. It's the time where my sole purpose is to meet, consult with, and help them—not any other time. Customers can rarely talk to me otherwise, because me interacting directly with customers isn't scalable. I believe this is true of any company. As you grow, the more customers you'll have, and the worse this problem will get if you don't draw the line. Anything you need to resolve with customers needs to go through customer support; and if it's customer correspondence, it should be summarized by customer support before it gets to you. If you don't already have a system for customer service in place, get one going now before you get bogged down in the details. And that will happen if you're not careful—I know it from personal experience, and any experienced entrepreneur can tell you the same. Customer service is important, but it can't take over your life!
Here's what I mean. Suppose you worked the standard 40 hour work week. There are 4.3 weeks per month, 12 months in a year, and 60 minutes in an hour; so you'll be working 124,800 minutes this year if you stuck to a 40 hour a week schedule. At the time of this writing, we had about 16,000 customers. If I spoke to each of them just once this year (doing nothing else), that would work out to 7.8 minutes per customer…and I would've killed off the whole year doing nothing but:
Listening to sob stories.
Listening to health problems.
Listening to poverty/scarcity mentalities.
Listening to pleas to get into the program for free.
I could literally waste my entire year doing nothing but talking to customers; but since I'm not a counselor, that would be fruitless. And believe me, if most customers could get me on the phone, it wouldn't be for a measly 7.8 minutes, no; it would be for half an hour, maybe longer. And it wouldn't be just once. They'd treat me as their phone buddy, calling frequently. I'd never get anything else done.
Here's what it comes down to, for you as head of your company:
Being on the phone with customers is NOT profitable.
Being on the phone with customers is NOT scalable.
Being on the phone with customers is NOT time well spent.
I can't think of any earthly reason for me, or any other company head, to talk to customers on the phone, through email, or by letter. If I can ruthlessly guard my time enough to write a sales letter, we can see what happens. Let's say, for example, that I wrote a profits sales letter and it brought in $65,000. Suppose it took me 65 hours. That's earning the company $1,000 an hour.
So what's the choice here? Go out of business by talking to customers all day long, or ruthlessly, vigilantly defend your time to the point where you can write sales letters and investigate new products and opportunities? The results will bear out the decisions. You want your company to succeed, so that you can pay out bonuses to employees and create happy customers, and ensure that everything works. But that can never happen if you don't spend your time doing what you need to do.
December 13, 2011
The Best Way to Think About What You Do for Your Customers
Here's something you should never, ever forget: your goal as a marketers is to serve your customers and make huge profits. Make no mistake: our businesses are for-profit enterprises, here to serve our customers and, in exchange, rake in money. We're
not charities, cause-driven organizations, or non-profits.
Let's look a little closer at this concept of serving the customer in the highest and best possible way. Now, they may not agree that we're doing so, even when we know we are. Here's a good way to consider it: Suppose there's a severely dehydrated man crawling through the desert. ..and you happen to run a Gatorade stand. And suppose you're a hydration expert, with years of training in how to properly hydrate people—from people dying of thirst, to world-class marathoners.
Now, this dehydrated man has a little money in his pocket (enough to afford your Gatorade) but doesn't have any water or liquids at all, and there's no water in sight. In fact, there are no other liquids for miles around. Your Gatorade can save this man's life; if this man doesn't ingest liquids quickly, he'll soon be knocking at death's door.
All you have is Gatorade. Now, what is your responsibility here? Simple enough: it's to give this guy Gatorade, get him to drink it, and then get the money in his pocket in return for rendering this life-saving service. If he gets your Gatorade but doesn't like the flavor and spits it out on the ground, what then? Do you refund him, turn a blind eye, and allow this guy to crawl to his death from dehydration in the middle of a sweltering desert? If he thinks drinking your Gatorade would be too much work, or take too much of his energy, what then? Do you refund him and let him crawl onward to his death?
If selling him a straw for a nickel that makes drinking the Gatorade faster and easier causes him to want a refund for his Gatorade (because of those dreaded hidden fees), then what do you do? Refund him and let him crawl to his doom? Just imagine his protest, "But you told me I didn't need anything else! I want a refund for this Gatorade now!" Well, the truth of the matter is he doesn't need the straw…but it would help him. He can drink the Gatorade without the straw, but with the straw, it's much easier.
Maybe this guy, who is about to die if he doesn't drink your Gatorade, is dead set (pardon the pun) on drinking water only. What then? Suppose he pitches a fit at the thought of drinking your Gatorade instead of water. Suppose he's certain that Gatorade won't work for him…maybe because he read some ignorant report somewhere, or some numbskull on the Internet posted a report about how Gatorade is a rip-off because you can drink water for free. Maybe this guy has the money in his pocket and can afford your Gatorade, but is saving to buy a pack of smokes as soon as he hits civilization. What about that? What then? What do you do?
You make him drink the Gatorade. In fact, you're morally obligated to save this guy's life by giving him your life-saving Gatorade, even if he doesn't want it. If it takes opening his mouth with the Jaws of Life (like emergency medical crews pull open smashed up cars to extract victims), then do it. If it takes educating this guy about how Gatorade will save his life, you're obligated to do it. If it takes twisting this guy's arm until he opens mouth and swallows the Gatorade, do it. If it takes hog-tying this guy on a stool and not letting him go until he drinks the Gatorade, do it!
And after he's drunk the Gatorade, get the money. You're justified in reaching into his pocket to withdraw the fee. You've saved his life! Remember, you are the hydration expert. You have experience hydrating Olympic Boxers, World-Class Marathon Runners, and People Crawling Through Deserts. You have the knowledge, skill, abilities, and expertise. This person, on the other hand, is crawling through the desert without adequate reserves of liquids. This is a guy who might be possibly delusional from exhaustion or heat or fluid loss. He was probably delusional to think he could handle the desert without enough fluids anyway, so he started out with only a little—or nothing.
You've saved this guy's life. And you know what you should do next for good measure? Help this guy more by selling him a second Gatorade. Use the same process as before, then get the fee. As long as you're selling this life-saving Gatorade, you owe it to him and yourself to sell as much product as possible, provided it all serves him.
This is the way to think about customers. They don't know what they're doing most of time; they don't really know what they want, although they have a vague idea of the results they want. In the opportunity marketing field, our customers have a vague goal of making more money; and they usually know nothing about marketing. So in our field, as in any other, we sell our customers what they really want: results. Now, I don't mean to drag our customers through the mud; these are simple facts of reality we need to realize and embrace if we're to prosper from them.
Here is our role: we're the experts. We're the leaders. We're the advice-givers. We have the talents, skills, expertise, experience, and abilities to help and serve these customers. If they're delusional to the point of protesting our good advice, we need to overcome that. Don't let the customer crawl to his financial death because they don't like your flavor of Gatorade. Sell them the Gatorade, do everything in your power to get them to actually drink it (this is harder than you might think), and let them prosper. When they prosper, you prosper.
Again, this isn't always the easiest task in the world. People will resist you. Imagine a nutcase going to the doctor, but deciding not to follow doctor's orders after the doctor diagnosed the condition and prescribed a treatment regimen. Imagine some screwball going to a lawyer to get advice…and then deciding to act as their own lawyer against the advice of the real lawyer. Things like this happen all the time, and they're analogous to us telling our customers what to do, but them protesting because it's too much work, or they can't get labels for postcards, or they have to spend a little extra money…and so on. But you know what? We're the opportunity industry equivalents of lawyers and doctors. We're the experts. Our customers may ignore our advice or try to quit on the program, but if they do, it's to their detriment.
We hold the keys to helping save their financial lives. We must treat this as an enormous responsibility, and do everything in our power to help customers. Our goal is to help them make more money, stay away from scams, and graduate from program-hopping business opportunity seekers into being beginning marketers, and later into becoming solid, competent marketers. When we do a refund without fighting to save the customer's financial life, we put a little money in their pocket, that's all. It's the same as if, instead of providing life-saving Gatorade, we gave the crawling thirsty guy a free map, patted him on the back, and wished him "good luck" in his crawl to civilization. A free map is not what he needs. Similarly, our customers don't need refunds to solve their short-term cashflow situations. They need financial vehicles, they need to work them (with our help), and when they have them, they can begin to prosper.
Hell, you can't even win the lottery if you don't buy a ticket. For some of our customers, I think the act of buying the ticket would be too much work. Seriously. And even if they were to win the lottery, they would want direct deposit. Why? Because they're too lazy to get the check and deposit it in the bank. Pathetic.
These people follow one of Newton's laws of physics. It's called the Law of Inertia, and says that an object at rest tends to stay at rest unless acted upon by an outside force. An object in motion tends to stay in motion unless acted upon by an outside force. Well, let's be the outside force taking these objects at rest and putting them in motion. Let's get them doing a little something, and then a little more, and then more—until finally they're in the game! Get them taking small steps until they're ready for giant leaps.
This must be our constant goal as marketers. We can help these people. We provide a valuable service with the power to make a huge impact in our customers' lives. Let's do everything we can to make sure they use our products and services.
December 6, 2011
Turning Around Refunds (and Other Communications) Quickly
On the other hand, sometimes there are valid reasons that customers are unhappy and rude. Too often, they have to deal with promises that aren't kept—especially in regards to refunds. So it's imperative to turn around refunds quickly; even in the worst-case scenario, try to take care of this within the span of a week.
Whatever your refund process is, making refunds quickly and notifying customers that you've done so will make them feel good about doing business with your company again. Email works, or you could send a voice broadcast out to every refunded customer. In either case, it should say something like the following:
I got your product back and we'll do the refund.
We've done the refund; it'll show up on your credit card statement in 3-5 business days.
My philosophy is that you can never overcommunicate with customers. They can never be over-informed about what's going on with their order, refund, or request. Keeping customers in the loop should be a big priority, and it's something that you should systemize as soon as you can, so that it happens automatically.
Imagine a customer writing a letter to you, and the same day you receive it getting a voice broadcast saying, "Thanks for sending your letter! I'm reading it now, and will write you a response tomorrow!" And then, the next day, writing the response and voice broadcasting to them , "Hey, I finished the letter and dropped it in the mail today! Look for it in 5-7 days." And then following up two weeks after that with another voice broadcast: "Hey there! Did you get my letter? Did I answer you fully? If not, call me at 555-555-5555 and we'll get you squared away!"
Massive personal communication will truly set you apart from your competition.
November 29, 2011
Cutting Down on Irate Calls
No matter how hard you try, you're not going to please everyone—but you sure can try. That's why you should document every irate call you receive as part of your systems approach to improving your business. Once it's documented, brainstorm ways to eliminate such calls.
Life's too short to suffer at the hands of an unreasonable customer, especially if they're one of those lazy slugs who won't do any work. So while you should treat every customer with respect, demand that they treat you with respect. If they're disrespectful or rude on the phone, feel free to say, "Our company policy is to disconnect from rude customers. Please stay professional, or I will be forced to terminate the call." If they keep up their antics, then hang up on them. You don't have to put up with garbage.
You see, the customer is not always right, despite the popular misconception. The customer is important, but you don't have to take mistreatment from any of them. Some of your customers are going to be outrageously, egregiously, dead wrong.
November 22, 2011
Customer Service Feedback Loops
One way that you can serve and help your customers is by helping them get out of the unsuccessful ruts they're in and spur them on to success. Most opportunity consumers are what I call program-hoppers: that is, they hop from program to program without any success, often because they're not committed to success from the very beginning. Well, if you teach them right, they can become stuck on success rather than failure. Here's how this works in terms of feedback loops:
Failure Feedback Loop -> No commitment -> Half-hearted effort -> Marginal to no results -> Lessened commitment -> Lessened effort -> Lessened results -> Repeat downward cycle.
Success Feedback Loop -> 100% commitment -> Full, dedicated effort -> Some results -> More commitment -> More effort -> Better results -> Even more commitment -> Even more effort -> Even more results -> Repeat upward cycle.
These feedback loops explain why the successful become more successful, and why other people stagnate at the same level for life. If someone is struggling, or a program hopper, they're stuck in the failure feedback loop. Our goal as marketers is to break the cycle—and not just because we're altruistic! Success breeds more success, so successful people spend more money on our products…because they have more to spend. We must snap them out of the cycle of failure. If left to their own devices, it's unlikely they'll break out of the loop on their own. If we don't do it for them, no one will.
That's why it's up to us to jar our customers' reality (in a good way) so they work hard, stick with the programs, and get results. That's the best thing we can do for them. They might grumble at us in the short-term, but they'll certainly thank us in the long term.
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