The Green Effect

It’s no secret that many salespeople are drawn to the energy efficiency and renewable energy industries because they want to make a positive impact on the environment. Helping businesses increase their sustainability profile is a worthwhile and noble cause. However, it’s not always wise to lead with the environmental agenda in business-related sales settings. Even if the individual you are addressing is an environmentalist, his or her employer’s agenda will set the tone for the discussion and ultimately determine the fate of your proposal.