Remember, Russian Dressing Isn’t Even Russian!

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Watch for these #fakenews Liar’s Tricks before you forward that post to all your friends…

Change the order of events. Reverse cause and effect to make the perpetrator the victim.
Accuse the accuser. If you’re guilty, blame your innocent opponent before the news breaks.
Stretch the analogy. You can generalize all you want if you reinforce the reader’s existing opinions.
Focus on a side issue. Pick one that’s hot so you can distract from the real story.
Release late Friday. Or after the closing bell.
Confuse with “alternative facts.” If you can’t quash the rumor, create multiple bogus versions of events to bury the story in noise.
Point to anomalies as trends. This scorching day means more drought to come.
Use a pitchman. Lying people are more interesting than honest graphics.
Animate your charts. Shorten attention spans and reduce study time.
Use nonstandard chart formats. Make eye-catching puzzles out of your boring facts.
Abuse the Net Promoter Score. Just because they sent you a survey doesn’t mean they intend to improve anything.
And, no matter what you do, leverage emotion! Leverage anger or strong sentimentality to cloud the logic and make it go viral.

There’s more in How to Lie with Charts: Fourth Edition (Paperback or Kindle)

 

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