No One Has a Vision for Your Product — Now What?

“Why are we building this?” This is a painful question for product managers. Maybe you have mumbled it when sales pushed through a new feature to close a deal. Or when leadership decided to pivot plans based on one big, angry customer. The reason for your “what are we even doing” inner monologue — there is no clear vision for what you should and should not invest in.

Leading product without a clear vision is like walking through a foreign city without a map. You might be moving, but you are g...