Branding 101: What Does Our Brand Promise to Readers?

Here's the latest from Jami Gold, Paranormal Author :

Many, if not most, readers have a few go-to or auto-buy authors. Readers support their go-to authors by buying almost everything they’ve released, keeping their name top-of-mind to suggest and recommend to others, and generally feeling a sense of loyalty.

As authors, we long to be on readers’ auto-buy lists. We want readers who support us, share the word about our books, and love what we do.

As readers, we know how we feel about our go-to...