Setting Up a Book Launch for Success — Guest: Christina Delay

Here's the latest from Jami Gold, Paranormal Author :

As authors, our focus is usually on our stories. We love thinking about our characters, writing craft, and storytelling. However, there’s more to being a successful author than just writing. *cue groans*

If any of our measures of success include growing our readership, we also have to figure out how to best find and market our book to readers who will love our story. And that means we have to think like entrepreneurs a bit.

(Believe me, I...